Retail Expansion Specialist (DACH Region)（w/m/d）

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Company Overview
A leading Chinese electric bicycle brand focused on smart mobility solutions, combining advanced technology, precision engineering, algorithm optimization, and power systems to deliver high-performance, intelligent e-bikes. Renowned for innovative design, superior battery management, extended range, responsive handling, and smart connectivity, our products excel in urban commuting and long-distance riding. As we expand globally, we are now seeking an experienced professional to drive retail expansion across the DACH region (Germany/Austria/Switzerland).

Job Responsibilities

Lead the development of retail networks in the DACH region, identify and onboard potential partners (distributors/dealers), and manage negotiations, contract signing, and store location finalization；

Analyze local consumer needs and competitor dynamics to formulate market-entry strategies tailored to the region；

Conduct product and technical training (e.g., smart systems, battery management) and support partners in executing localized marketing campaigns to boost sales and brand loyalty；

Collaborate with headquarters to adapt brand initiatives (test rides, sustainability campaigns) to local markets, establish post-sales service systems, and ensure compliance and user satisfaction.

Performance Management

Set and monitor regional sales targets, optimize strategies based on data insights, and deliver regular market analysis reports；

Minimum 3 years of channel expansion experience in Europe, preferably in e-mobility, premium retail, or smart hardware industries；

Native German + fluent English proficiency; based in the DACH region or available for frequent travel；

Existing distributor/dealer networks or experience in smart hardware sales is a strong plus；

Strong negotiation skills and the ability to articulate technical strengths (range, algorithms, smart connectivity)；

Deep understanding of EU sustainability policies, consumer pain points, and local business practices; adept at resource integration.

Interested?

If you are interested in this position, please send your CV to headhunter Ms. Lan Kontakt-Formular . We look forward to speaking with you further and you will learn more about the position.